Using Google Analytics as a WordPress plugin
At the time of writing this post the most popular Google Analytics plugin for your WordPress site is MonsterInsights. It has 1 million + installs. I think it’s a very easy way to add Google Analytics to your website and it is the option I would recommend for beginner or expert alike.
There is a free version and a pro version. If this is something that is new to you then the free version will suffice. I will be showing you in this tutorial how to install the free version plugin to your WordPress website. So….without further a do, let’s get started.
Step 1. Install and activate the MonsterInsights plugin. Once activated there will be a new WordPress admin menu item named “Insights” as shown in the image.
Step 2. You need to go to Insights » Settings to configure the plugin settings. On this screen, you need to click on ‘Authenticate with your Google account’ button to connect Google Analytics with your WordPress site.
This will redirect you to Google accounts where you will be asked to sign in or select a Google account if you are already signed in.
Now you will be asked to allow MonsterInsights to access your Google Analytics account. Click on the allow button to continue.
Step 3. Select the profile you want to track. You need to select your website here and then click on the ‘Complete authentication’ button to continue.
You will be now redirected back to your WordPress site.
That’s it! You have successfully installed and setup Google Analytics on your WordPress site.
Remember, it will take a little while before Google Analytics will start showing your stats. Be patient.
The best part about MonsterInsights is that you can view your Google Analytics report inside your WordPress dashboard. Simply visit Insights » Reports page to checkout a quick overview of your analytics data.
Watching your traffic and the source of your traffic will become an important part of traffic generation and this plugin will be a massive help toward doing just that.
Good luck and see you again soon.