Increasing the traffic to your website.
Easy Steps to Increase Traffic.
First of all there are some easy steps to follow that will increase traffic to your site and I am going to share them with you in a moment but first I would like to ask you to answer 3 simple questions.
- Do you want to generate more traffic to your website?
- Are you struggling to think of new ways to do it?
- Would you be happy if someone could show you a proven system that works and you don’t have to be an expert in SEO to do it?
If the answer is YES then continue reading.
Which advice to follow.
There appears to be no end of articles on how to increase traffic to your website or blog, but which advice should you follow? Well, my theory is try anything that works for you.
With that in mind I am going to show you what works for me and it’s not difficult to follow. What have you got to lose? Nothing right! Well let’s get started.
Optimize you website content.
If you want to increase traffic to your site then this really is the place to start. You must make sure that all content is optimized for your visitors if you want them to stay and enjoy the experience. This will ensure that when you do get visitors they are not waiting around for pages or images to load. This can lead to a high bounce rate.
Check your images and make sure they are optimized to increase loading speed of your pages. No one likes to be kept waiting.
Analyzing your current traffic.
If something is going to be measurable then it needs a starting point. You need to know how much traffic you currently have in order to measure the increase.
To achieve this you will need to set up Google Analytics.
Give it a few days to start building a picture of your traffic before taking note of the following:
Unique visitors – Average time on site – Bounce rate
This will give you a starting point so you can measure your current traffic and see exactly how much it has increased day by day.
Check your traffic often.
Checking your traffic regularly enables you to see which traffic generating strategies are actually working. I would recommend at least 2 or 3 times a week. When you see what’s working you can double your efforts in that area and maximize your potential to increase traffic growth.
Concentrate on the content of your marketing.
The primary goal of your website content is to generate new traffic and with this in mind ask yourself:
- Who will be your target audience and how will your content help them?
- How will you add value to your content and be better than your competition?
- When will you post new articles that will bring new visitors?
- Can you get more visitors to see your content?
Writing more compelling headlines.
Having a great headline for your article is the hook. A great headline will hook your visitor and make them want to continue reading. A poor headline will increase the dreaded bounce rate.
When thinking about great headlines you must optimize for search engines and social media. To achieve this make, sure your headlines contain the right keywords, they are the right length and they compel your visitors to read on.
Using the right words.
General tips for creating great headlines include:
- Asking a question
- Generating curiosity in your reader
- Creating a sense of urgency
- Making the title clear as to what the content will hold
- Creating emotion in the reader
- Using power words.
It’s no good having a catchy title that hooks the reader if the content stinks.
If you get a visitor to your site using a great title for your article but the content is garbage, the reader will bounce straight out again. That’s not what anyone wants. To ensure that doesn’t happen, this is what you need to do!
- Hook your reader from the title; use the title to connect with the reader. The reader has a problem that needs solving and your article is going to be the solution. Keep the reader interested!
- Use short paragraphs; Using short paragraphs with a maximum of 5 to 6 lines brakes up a page and makes the content more readable.
- Proof read your article out loud; You should always proof read your articles to ensure quality content. Reading out loud gives a better idea of how the article sounds when read by the reader.
- Use stories; If you can convey your message in a story you will keep the reader interested. Who doesn’t like a good story with a happy ending.
A picture really is worth a thousand words.
People like pictures. It adds color and depth to an article and keeps readers on your page longer. Page upon page of text however good the content will quickly become boring. Readers have very short attention spans and you have to keep the reader hooked. Adding good quality images to your article will keep the reader interested and enhance your story.
Adding good quality images makes an article visually appealing. You can use your own images or use images that are free to download and use. I use Pexels and Unsplash free images to add to my article which help to keep the reader right here.
Internal linking – Why it is important!
Creating internal links is connecting one article to another within your site. Internal linking is often overlooked but it is very important and here’s the reason why. Internal linking helps readers navigate your site and introduces them to articles they may not have read. It also helps the search engines build a site map which can help you when it comes to ranking.
Reap the benefits of internal linking.
The more quality content that will help your readers, the better reputation you will get. Don’t go overboard with internal links. Finding the right balance is a personal thing but don’t have too many internal links. That can be counter productive. Maybe half a dozen internal links per 1000 words will be fine.
When creating an internal link, use an anchor word that relates to the page you’re linking too. Don’t just put links in for the sake of it. They need to make sense. A reader needs to benefit in some way from clicking on the link.
Carry out site maintenance.
If you are new to blogging or your website is new then your content should all be up to date and relevant. However, if you have had your site running for a number of years and some of the content is old or out of date and doesn’t relay an up to date opinion then it’s time to make changes.
Going through your old articles and disposing of irrelevant content will streamline your site. Remember, it’s not how much content you have that will draw new readers or subscribers, it’s how much quality content that matters.
What to keep and what to discard.
If you are going to carry out an audit of your site you have to take certain things in to account.
- What are you going to keep?
- Do things needs updating?
- What needs deleting
- What can be merged in to another more comprehensive article
Making the most of Social Media.
Social Media is a major player when it comes to generating traffic to your website. To maximize the potential audience of social media you should optimize every post for each social media platform.
- A high quality photo as mentioned in part 1 of this post. Posts with images get 37% more engagement than those with text alone according to their study.
- A good description with 80 words or more will get twice the engagement so don’t let the cat get your tongue and be vocal with your post.
- Finally a great link description under your photo.
Do some research and find out how to optimize for all social media sites you will be posting to.
Post to social media when you post to your blog.
When you post to your blog make sure you share the content with your social media followers. It only takes a minute and the rewards will be worth it. You’ve written a great post now go and shout about it!
Once you have posted to social media, let it be. Don’t keep re-posting it. That will turn people away. Not all posts will be interesting to all your readers and not all posts will be literary masterpieces. Just accept that some posts will do better than others.
Social media content should be a good mix of blog posts, video, images and links not only to your site but to other informative articles that will help your readers.
Add social media Share buttons to your website.
Adding social media share buttons to your website allows your readers to share articles you have written with their friends. This will help to spread the word and gain more traffic when others come to read your blog.
There are plenty of social media share buttons you can use on WordPress. Choose the ones you like to best and place them after your post. I use add to any but there are lots to choose from and it’s up to you which ones you use.
Posting to social media during peak times will capture the biggest target audience. Here is a link showing the best times according to Hubspot.
Finally, you’re on your way to a more streamlined and optimized site. Hope you found this post useful. I welcome any questions or your feedback.
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See you soon…..