video marketing

Should you use Video Marketing as a tool to success?

Yes…we are all aware how good video marketing is as a tool and how it will impact on your customers or target audience when it is used in your internet marketing. It’s no secret and if you don’t believe me….Google it!

What the statistics tell us.

300 hours of video are uploaded to YouTube every minute!  As a result 5 billion videos are watched on Youtube every single day. In an average month, 8 out of 10 18-49 year-old viewers watch YouTube, and I am one of them!

As a marketing tool, video marketing is second to none in my opinion. YouTube and Facebook are by far the most popular video platforms out there and you should be utilizing them if you want your internet marketing business to succeed.

That being said, Facebook and YouTube are very different in the way they work. When you use YouTube you are looking for a specific video type or content. Facebook videos are different. They are usually seen when users are scrolling through a news feed. As a result they come across a video that has been posted or re-posted by users.

The best way to soak up information.

These days people are always rushing around and sitting down to read an article or review can be difficult. On top of that, I find it easier to take information in if it is given to me through a video or audio recording.

It’s amazing that in 2018, despite what we know about video marketing and how good a tool it can be, there are still a lot of people not utilizing it as an information delivery method.

If you are one of those people, it’s time for a change!

If you are following the Partnership to Success training delivered by John Thornhill you will already know how effective video marketing is. To watch John explain what he is doing and showing you how to do it is invaluable to him as an internet marketer. It is also invaluable to the target audience as it makes everything very easy to understand.

I am one of those people who can struggle with verbal instructions, but show me a video and I remember everything I have seen. You can clearly see how that is an advantage!

Which product will be the best one for me?

It’s down to personal preference. John uses software called Camtasia  from Techsmith. At $199 I couldn’t afford it at the time of writing this post. However, I have seen it in use and can honestly say if you have the dollars you won’t regret buying it.

Video recording software

Using a cheaper alternative to get you started.

I used a cheaper alternative to get me started. It’s still made by Techsmith but at a fraction of the cost. The software I used for screen capture is SnagIt. It’s not as feature rich as Camtasia but if you’re just starting out and you’ve had the expense of setting up, it’s a very good alternative at $49.95. (At the time of writing)

video screen capture software

You can make use of free software.

There is a free option for screen capture.  The price is right so you have nothing to lose. It’s something to get you started and something to practice with. I have tried it and I have to say it does work well. I like it! The software is  ScreencastOmatic .

video screen capture software

The free version leaves a watermark in the bottom corner. If you want to get rid of the watermark you can upgrade to the pro version which at the time of writing this blog is $1.50 per month for 1 year or $1 per month for 3 years.

I will be using Camtasia when I can afford it but until then I will work with what I’ve got.

Until next time…..

Ian

 

 

 

 

 

 


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